PROJECT: With the primary goal of creating a unified language and design framework, we worked alongside the wireless networking leader’s marketing and product teams to design a modular, scalable website. Flexible content templates, concise visual and language guides, and an intuitive user flow enable Aruba to readily refresh their product and service lineups with minimal effort and time.

SUMMARY OF SERVICES: Strategy, Information Architecture, Competitive Analysis, UI Design, Copywriting, Project Management

DURATION: 3-month project

TEAM: 1 Architect, 1 Visual Designer, 1 Copywriter, 1 Project Manager