PROJECT: We executed a thorough audit and interviewed stakeholders in order to design the Optik’s architecture and navigation. We worked closely with the product team to determine the most intuitive, eye-catching, and easy-to-use UX flows, data visualizations, and behaviors. We optimized our designs to be flexible solutions as the product scales—and as it’s leveraged for unanticipated use cases.

SUMMARY OF SERVICES: Strategy, Information Architecture, UX-UI Design, Data Visualization, Project Management

DURATION: 18-month project

TEAM: 1 Architect, 1 UX Designer, 1 Visual Designer, 1 Project Manager